Stephanie Long
Marketing Strategy, Creative Lead
Writer/Producer
Fox Entertainment
As Creative Director at Fox Entertainment, I lead the development of on-air campaigns and digital content across a diverse broadcast slate. I partner with sales and franchise marketing teams to uncover strategic integration and partnership opportunities within our programming. My team also delivers a wide range of creative assets for Fox Entertainment Studios, including Upfront presentations, trailers and sizzle reels designed to elevate and promote the studio’s expanding portfolio and brand.
Paid Media Marketing Out of Home
I partnered with Netflix Media, creative marketing and agency teams to bring bold, high-impact OOH and digital campaigns to life. From the inaugural Las Vegas Sphere drone activation to a giant lizard tongue stretching across Sunset Boulevard and a radar-triggered digital board for Griselda, I led the relationships and execution behind these headline-making stunts. I oversaw operations, turning ambitious concepts into live experiences that captured attention, drove engagement, and translated into measurable viewership.
Ada Twist, scientist
Creative Marketing Lead for the Netflix series, Ada Twist, Scientist, a Higher Ground Production with executive producers Barack and Michelle Obama. For this campaign we went full on STEM, a fun twist. We engaged family influencers to be a part of our "Saturday's We Stem" program. This was a big success not only with families, but also with our collaboration with Young Minds Inspired, a nationwide teachers network.
The highlight, was building the Ada Twist Macy's Day Parade Balloon. For her inaugural debut, the former President posted our digital asset on his social media handles. Thanksgiving Day, Ada was trending on twitter and the next day she was front page of the Wall Street Journal.
The highlight, was building the Ada Twist Macy's Day Parade Balloon. For her inaugural debut, the former President posted our digital asset on his social media handles. Thanksgiving Day, Ada was trending on twitter and the next day she was front page of the Wall Street Journal.
Julie and the phantoms
Creative Marketing Lead for Kenny Ortega’s first Netflix collaboration, which won 3 Daytime Emmy Awards. Our marketing campaign was music heavy featuring full music videos as well as acoustic versions of the songs. We created a Behind the Band video that followed the cast from auditions through filming. We further hit our viewers with social media beats tapping into influencers to socialize the campaign. The soundtrack soared to #1 on the iTunes U.S. Album Chart in just six days and the show grew a “Fantom” fanbase that expanded beyond the target audience.
We the people
Creative Marketing Lead for the Netflix series, We the People, a Barack and Michelle Obama Higher Ground Production. We the People took home an Emmy Award for Outstanding Short Form Program. Our marketing campaign positioned our musical artist as influencers to showcase social action and civics to our target demo. We captured digital assets with artist Cordae and H.E.R. and of course, leveraged posting from the Former President's social handles.
Family Reunion
Creative Marketing Lead for Family Reunion, a show that has 5 seasons on Netflix. Family Reunion has won several industry awards including Emmys, NAACP Awards and WGA Awards. Our launch campaign focused on Black Family Magic - with a lot of humor thrown in. We created digital assets that targeted our audience, showing up where they were consuming content. One asset was an old school radio buy featuring a custom song we created called Big Booty Judy based on a popular episode. Family Reunion was also heavily featured on our Strong Black Lead social channel. When we took the cast to Essence Fest, their appearances on all stages were fan favorites.
waffles + mochi
Creative Marketing Lead for Waffles + Mochi. Higher Ground Production's first preschool title for Netflix. The show stars Michelle Obama alongside cute, food loving puppets. This campaign grew enormously from its beginning. Walmart came onboard using our IP for an in-store app experience featuring yummy recipes kids would enjoy. Waffles + Mochi also served as ambassadors to the 2021 United Nations Global Youth Summit. Our collaboration with Partnership for a Healthier America reached our goal of providing 1 million meals and continues to provide donations for communities facing food insecurity. https://www.wafflesandmochi.org/
Fox Entertainment Studios
ANIMATION
music & sports
About me
Stephanie Long
Marketing Strategy, Brand Builder, Creative Lead, Writer/Producer
I’m an award winning, innovative marketing executive, team leader and writer/producer with an extensive background in setting campaign goals, strategy and executing tactics across multiple platforms.
What I do
● 360 marketing campaign strategy and execution across business platforms
● Lead, develop and provide vision for creative teams
● Write and produce promos and custom content
● Utilize streaming and marketing analytics for campaign quantification
● Apply AI tools (ChatGPT, Gemini, Runway) to streamline workflows and enhance creative ideation
● Pitch campaigns to high profile showrunners, studios, clients and talent
● Network branding and rebranding
● Storyteller contributing to franchise development, consumer product and soundtrack marketing, live and digital experiences, gaming and educational integrations, print and logo development ● YouTube optimization for campaign conversations
● Let goats step on my head
Marketing Strategy, Brand Builder, Creative Lead, Writer/Producer
I’m an award winning, innovative marketing executive, team leader and writer/producer with an extensive background in setting campaign goals, strategy and executing tactics across multiple platforms.
What I do
● 360 marketing campaign strategy and execution across business platforms
● Lead, develop and provide vision for creative teams
● Write and produce promos and custom content
● Utilize streaming and marketing analytics for campaign quantification
● Apply AI tools (ChatGPT, Gemini, Runway) to streamline workflows and enhance creative ideation
● Pitch campaigns to high profile showrunners, studios, clients and talent
● Network branding and rebranding
● Storyteller contributing to franchise development, consumer product and soundtrack marketing, live and digital experiences, gaming and educational integrations, print and logo development ● YouTube optimization for campaign conversations
● Let goats step on my head
