Stephanie Long
Marketing Strategy, Creative Lead, Writer/Producer
Paid Media Marketing Out of Home
I collaborate with the Netflix Media team, creative marketing and media agencies to execute innovative digital and static OOH concepts. The Las Vegas Sphere inaugural drone activation, a giant lizard tongue crossing Sunset Boulevard and a radar detecting digital board - hello Griselda. These are just a few of the stunts I’ve managed the relationships and operations to bring out of home paid media activations to life - driving engagement and viewership with our audience.
Julie and the phantoms
Creative Marketing Lead for Kenny Ortega’s first Netflix collaboration, which won 3 Daytime Emmy Awards. Our marketing campaign was music heavy featuring full music videos as well as acoustic versions of the songs. We also created a Behind the Band video that followed the cast from auditions through filming. We further hit our viewers with social media beats tapping into influencers to socialize the campaign. The soundtrack soared to #1 on the iTunes U.S. Album Chart in just six days and the show grew a “Fantom” fanbase that expanded beyond the target audience.
We the people
Creative Marketing Lead for We the People, a Barack and Michelle Obama Higher Ground Production. We the People took home an Emmy Award for Outstanding Short Form Program. Our marketing campaign positioned our musical artist as influencers to showcase social action and civics to our target demo. We captured digital assets with artist Cordae and H.E.R. and of course, leveraged posting from the Former President's social handles.
Family REunion
Creative Marketing Lead for Family Reunion, a show that has 5 seasons on Netflix. Family Reunion has won several industry awards including Emmys, NAACP Awards and WGA Awards. Our launch campaign focused on Black Family Magic - with a lot of humor thrown in. We created digital assets that targeted our audience, showing up where they were consuming content. One asset was an old school radio buy featuring a custom song we created called Big Booty Judy based on a popular episode. Family Reunion was also heavily featured on our Strong Black Lead social channel. When we took the cast to Essence Fest, their appearances on all stages were fan favorites.
waffles + mochi
Creative Marketing Lead for Waffles + Mochi. Higher Ground Production's first preschool title for Netflix. The show stars Michelle Obama alongside cute, food loving puppets. This campaign grew enormously from its beginning. Walmart came onboard using our IP for an in-store app experience featuring yummy recipes kids would enjoy. Waffles + Mochi also served as ambassadors to the 2021 United Nations Global Youth Summit. Our collaboration with Partnership for a Healthier America reached our goal of providing 1 million meals and continues to provide donations for communities facing food insecurity. https://www.wafflesandmochi.org/
Ada Twist, scientist
Creative Marketing Lead for Ada Twist, Scientist, a Higher Ground Production with executive producers Barack and Michelle Obama. For this campaign we went full on STEM, a fun twist. We engaged family influencers to be a part of our "Saturday's We Stem" program. This was a big success not only with families, but with Young Minds Inspired, a nationwide teachers network we collaborated with. The highlight, was building the Ada Twist Macy's Day Parade Balloon. For her inaugural debut, the former President posted our digital asset on his social media handles. Thanksgiving Day, Ada was trending on twitter and the next day she was front page of the Wall Street Journal.
creative - live action
CREATIVE - ANIMATION
creative - music & sports
About me
Stephanie Long
Marketing Strategy, Brand Builder, Creative Lead, Writer/Producer
I’m an award winning, innovative marketing executive, team leader and writer/producer with an extensive background in setting campaign goals, strategy and executing tactics across multiple platforms.
What I do
● 360 marketing campaign strategy and execution
● Manage, develop and provide vision for creative teams
● Write and produce promos for series and films
● Utilize streaming and marketing analytics for campaign quantification
● Strategic marketing development across business platforms
● Pitch campaigns to high profile showrunners, studios, clients and talent
● Network branding and rebranding
● Storyteller experienced in writing/producing, franchise development, consumer product marketing, soundtrack marketing, live experiential, gaming integrations, curriculum learning integrations, global and cultural campaigns, logo development, print, digital, video, social media and community
management, influencer campaigns and print
● YouTube optimization for campaign conversations
● Let goats step on my head
Marketing Strategy, Brand Builder, Creative Lead, Writer/Producer
I’m an award winning, innovative marketing executive, team leader and writer/producer with an extensive background in setting campaign goals, strategy and executing tactics across multiple platforms.
What I do
● 360 marketing campaign strategy and execution
● Manage, develop and provide vision for creative teams
● Write and produce promos for series and films
● Utilize streaming and marketing analytics for campaign quantification
● Strategic marketing development across business platforms
● Pitch campaigns to high profile showrunners, studios, clients and talent
● Network branding and rebranding
● Storyteller experienced in writing/producing, franchise development, consumer product marketing, soundtrack marketing, live experiential, gaming integrations, curriculum learning integrations, global and cultural campaigns, logo development, print, digital, video, social media and community
management, influencer campaigns and print
● YouTube optimization for campaign conversations
● Let goats step on my head
